Today’s Flag
Hoisting ceremony at Arunachaleswarar Temple marked the beginning of the Adi
Pooram Festival. Because of the ongoing health crisis, the Adi Pooram
ceremonies this year are not open to devotees. However the Temple through their
official You Tube Channel have posted a very nice video of today, July 24,
2020, the first day of Adi Pooram 2020.
Adi Pooram
Brahmotsavam is celebrated in all Hindu temples in Southern India in the month
of Adi, which corresponds to the English months of July-August, when the
asterism Pooram (Delta Leonis) is in the ascendancy. It is observed to
propitiate the Sakti Goddess who is said to have come into the world on this
occasion to bless all. She is thus worshipped in order that one may secure
happiness for oneself and for loved ones.
Aadi Pooram
is also dedicated to the birth of Goddess Andal, who is believed to be an
incarnation of Goddess Lakshmi. Pooram or Puram is one among the 27 Nakshatras
in Hindu Astrology.